Vision

1. Ranking as the biggest mobile payment service provider in Iran
2. Acquiring largest market share in mobile payment

Mission

1. Customer-centered approach, concern for customers happiness and creating a sense of belonging in the customer through providing various, modernized services within mobile payment
2. Employment of technology, with the aim to provide pioneering, diverse mobile payment services saving money and time for the citizens and providing them with comfort

Sanctioned Organizational Values

1. We commit ourselves to providing state-of-the-art mobile payment services in Iran
2. We hold ourselves accountable in responsiveness to customers needs regarding highest quality
3. Our customer is everything for us. Our income, our future, our company growth and its perseverance relies on the customer and his satisfaction. So the customer and his feedback is the deciding factor in all company administration decision-making processes.
4. We value our customers time, and speedy delivery of high quality modern services is the pillar of our efforts
5. We promote our products based on customers and society’s needs based on their feedback
6. We hold ourselves bound to confidentiality and security of our customers information and take this as a main company principle
7. We commit to operate in such a way that our service quality becomes the national standard and mobile payment services nationwide are compared against the quality of our services
8. We commit ourselves to maintaining maximal shareholder profits
9. We recognize human resources as the most important asset and the main growth and excellence factor of the organization
10. We commit ourselves to providing comprehensive, quality mobile payment services in the Parsian ownership and receptivity network and consider the satisfaction of Parsian Bank Data Processing Group’s companies in developing their mobile services a priority in the development of the company